在注意力经济时代,电影是否是一种合适的城市形象推广策略呢?本文以武汉为例,通过梳理上世纪九十年代以来表现过武汉城市形象的电影,并通过分析其影像特点,指出电影艺术的本体性规定,决定了城市形象一般会以一种断裂面的形式出现。因此在借助电影推广自已的形象时,要采取一种审慎的态度,并要选取有效的推广策略。 In the era of attention economy, is the movie a suitable promotion strategy of city image? This paper takes Wuhan as an example, through the carding of the movie that has shown the city image of Wuhan since 1990s, and points out the movie The noumenal nature of the art determines that a city image usually appears as a fracture surface. Therefore, in the promotion of their own image with the film, we must take a cautious attitude, and to select an effective promotion strategy.