论文部分内容阅读
对于中国这样一个因地区经济水平不同而造成地区消费差异极度巨大的国家,航空公司应该怎样设置卖票策略使自己的各个航班的效用最大,传统的方法是票价系统因地而异,但这种方法有很大的随意性,并且对订票系统改变较大,操作成本高。本文将采用一个新的方法讨论该问题。首先,引进一个反映地区消费水平的参数,简称地区因子。然后结合一个单阶段航班,建立考虑地区因子的随机动态模型,同时证明了与效用函数相关的一些性质:比例边际效用函数是分别关于时间,待订票数和地区因子的单调增加函数。基于这些性质,对连接不同地域的航班,我们只要调整地区因子,再采用阀值控制策略就能使航班的效用最大且空置率得到有效抑制。最后,给出了一个实例。
For a country such as China, where regional consumption is extremely different due to different regional economic levels, how should airlines set ticketing strategies to maximize the utility of their flights? The traditional method is that fare systems vary from place to place, but this There is a great deal of randomness in the methods and there is a big change to the booking system and the high operating costs. This article will adopt a new approach to discuss the issue. First, the introduction of a reflection of the level of consumption parameters, referred to as the regional factor. Then a stochastic dynamic model considering regional factors is established based on a single-phase flight. At the same time, some properties related to the utility function are proved. The proportional-edge utility function is a monotonically increasing function with respect to time, number of tickets to be booked and regional factors respectively. Based on these properties, for flights connecting different regions, we only need to adjust the regional factors, and then use the threshold control strategy can make the flight utility and vacancy rate can be effectively suppressed. Finally, an example is given.