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中拍协副秘书长在中国拍卖行业2014年宣传工作会议上针对“文物艺术品拍卖宣传中需要重点关注的问题”做了专题讲座。他指出,文物艺术品宣传工作要注意拍品的特殊性、要满足客户需求、要选择适合发展的媒体以及宣传方式宣传工作对于拍卖企业来讲与市场有特别大的关系。拍卖企业从事的宣传工作有非常清晰的目的。它在公司的业务发展、品牌建设、市场效益起到个推动作用。注意拍品特殊性拍卖可分为艺术品拍卖和非艺术品拍卖。而要把艺术品拍卖细分,其种类很多。如:书画、陶瓷、钟表、珠宝等等。所以对于文物艺术品拍卖的宣传是一定要特别关注其本身的专业性和学术性。
The Deputy Secretary-General of China Photographers Association made a special lecture at the 2014 Publicity Work Conference of Chinese Auction Industry in response to the “Issues Requiring Highlights in Cultural and Art Auction Publicity”. He pointed out that cultural and art works publicity work should pay attention to the particularity of the auction, to meet customer needs, to choose a suitable media for the development and promotion of propaganda work for the auction business is particularly concerned with the market. The publicity work carried out by auction enterprises has a very clear purpose. It is in the company’s business development, brand building, market efficiency has played a catalytic role. Note that auction special auction can be divided into art auction and non-art auction. The art auction to be broken down, many different types. Such as: painting, ceramics, watches, jewelry and so on. Therefore, the publicity of art auction of artifacts must pay special attention to its own professional and academic.