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市场分析在企业投资决策管理中具有十分重要的意义。任何投资方案的提出,从根本上讲都必须首先进行市场分析,明确投资项目的市场前景,才能够确保该投资项目获得预期的经济效益。在我国已加入WTO的大背景下,我国企业必将在国内、国际市场上与国外公司进行竞争,在这种激烈竞争的环境中,市场上企业未来产品的销售情况会成为决定企业生存与发展的关键。市场分析是对市场需
Market analysis is of great importance in the management of investment decision-making in enterprises. Any proposed investment program, fundamentally speaking, must first conduct a market analysis, a clear investment project market prospects, to ensure that the investment project to obtain the expected economic benefits. Under the background of China's accession to the WTO, Chinese enterprises are bound to compete with foreign companies in the domestic and international markets. In such a fiercely competitive environment, the sales of future products on the market will become the key factors that determine the survival and development of enterprises key. Market analysis is the market demand