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如今,以网络为代表的新兴媒体的崛起,传媒业步入新媒体时代。《第34次中国互联网络发展状况统计报告》显示,截至2014年6月末,我国互联网用户已达6.32亿。手机网民规模已达5.27亿,网民的人均每周上网时间25.9小时,79.6%网民通过上网浏览新闻。新媒体改变着人们的阅读习惯,使传统报业面临严峻的考验。老年报的读者群体特殊,好像不受新式阅渎的冲击,这不过是一种假象,老年报面临的考验更为严重。目前,对文字阅读感兴趣的人群中,年龄在55岁以
Nowadays, with the rise of emerging media represented by the Internet, the media industry has stepped into the era of new media. “The 34th Statistical Report on Internet Development in China” shows that as of the end of June 2014, the number of Internet users in China has reached 632 million. The number of mobile Internet users has reached 527 million. Internet users use 25.9 hours of online time per week, and 79.6% of Internet users browse the Internet through the Internet. New media change people’s reading habits, so that the traditional newspaper industry is facing a severe test. The readership of the annual report is special and does not seem to be subject to the impact of the new reading. This is only an illusion. The test of the newspaper is even more serious. At present, 55-year-old crowd of people interested in reading text