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丰田下嫁广汽,除了广州得天独厚的地理位置和商业环境外,最吸引日资汽车业老大丰田的是,老三本田在广州所取得的巨大成功。5年前当本田接下了广州标致留下的烂摊子时,曾遭受到空前的质疑,“组装模式”是否适应中国国情,是否能持续发展?而如今,广州本田的生产规模已达12万辆,明年初产能即可达24万辆,企业效益一直高居全国前列。广汽更是凭借与本田的合作,初步具备了挑战“3+X”的实力。而广本“少投入,快产出,滚动发展”的运作方式,更是一反汽车业“花大钱,办大事”的传统模式.被业界誉为“广本模式”。花小钱办大事1998年,由于原广州标致汽车有限公司持续亏损,广州汽车集团公司不得不更换合作伙伴,在众多外资汽车厂中,他们最终选择了本田,据说这还和当时雅阁走私的泛滥有关。在广汽和本田共同出资50%成立广州本田后,广州标致留下的一条3万
Toyota marry Guangzhou Automobile, in addition to the unique geographical location of Guangzhou and the business environment, the most attractive Japanese auto boss Toyota, the third Honda in Guangzhou achieved great success. When Honda took over the mess left by Guangzhou Peugeot five years ago, it had been hitherto unquestionably questioned whether the “assembly mode” could adapt to China’s national conditions and whether it could sustain its development. Nowadays, the production scale of Guangzhou Honda has reached 12 Wan, early next year, capacity up to 240,000, the efficiency of enterprises has been highest in the nation. GAC is relying on the cooperation with Honda, initially with the challenge “3 + X ” strength. The wide mode of operation of “less input, fast output, rolling development” is even more of a traditional model of “big money, big business” in the automobile industry. . In 1998, due to the continuous loss of Guangzhou Peugeot Automobile Co., Ltd., Guangzhou Automobile Group had to replace the partners in many foreign automobile plants, they eventually chose Honda, it is said that this was also the proliferation of Accord smuggled at that time . Guangzhou Automobile and Honda co-financed 50% of Guangzhou Honda after the establishment of Guangzhou Peugeot left a 30,000