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现在,品牌这个词使用得很频繁,不只在商标领域,社会很多领域都在使用。 到去年9月底,在中国注册的商标有194万多个,其中外国品牌有38万个左右,占19.8％。但现在还不能够说中国拥有194万个商标,因为接近40万是国外的商标。还有一个问题是,合资企业不用原来中方用的商标,也不用原来外方来的商标,而是合资后又共同创立了一个商标。这个商标既不是中方的,也不是外方的,是合资的。
Now, the term brand is used frequently, not only in the trademark domain, but also in many areas of society. By the end of September last year, more than 1.94 million trademarks were registered in China, of which about 380,000 were foreign brands, accounting for 19.8%. But it is not yet clear that China has 1.94 million trademarks because nearly 400,000 are trademarks of foreign countries. Another problem is that joint ventures do not have to use the original Chinese trademark, nor the original foreign trademark, but after the joint venture and co-founded a trademark. This trademark is neither Chinese nor foreign and is a joint venture.