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我们上海第二建筑工程公司制定和实施企业经营战略已经三年了。几年来,在企业战略的指导下,公司不断得到发展,生产经营蓬勃向上,企业跃居同行业的先进之列。公司利润由1986年的753.77万元提高到1988年的1665.22万元。施工产值突破21亿元,创利税1700万元。工程质量优良率由20%左右发展到目前48.7%,劳动生产率2.1万元/人。先后荣获上海市先进企业称号、上海市质量管理奖、中国施工企业协会管理优秀奖及市优秀企业管理奖,连续两次评为实事工程立功竞赛优秀公司,评为国家二级企业和档案管理国家二级企业。一、科学地分析内外环境,寻求制定正确的经营战略我公司是上海地区的一级大型施工企业,拥有较为雄厚的施工生产、技术设备和资金储备实力。主要承建高层建筑、高级宾馆、高级装修及各类大型工
It has been three years since Shanghai Second Construction Engineering Company formulated and implemented its business strategy. Over the past few years, under the guidance of corporate strategy, the company has continued to develop, and its production and operations have grown vigorously. Companies have leapt to the advanced level of the industry. The company’s profit increased from 7,537,700 yuan in 1986 to 16,650,200 yuan in 1988. The output value of construction exceeded 2.1 billion yuan, creating profits and taxes of 17 million yuan. The project quality and excellent rate has increased from about 20% to the current 48.7%, and the labor productivity is 21,000 yuan/person. Has won the title of Shanghai Advanced Enterprise, Shanghai Quality Management Award, Management Excellence Award of China Association of Construction Enterprises and Excellent Enterprise Management Award. It has been awarded the Excellent Company for Practical Work Achievement Competition twice, and has been rated as the National Secondary Enterprise and Archive Management Country. Secondary enterprise. First, scientifically analyze the internal and external environment, and seek to develop a correct business strategy. Our company is a large-scale construction company in the Shanghai area and has a relatively strong construction and production, technical equipment and capital reserves. Mainly engaged in construction of high-rise buildings, high-level hotels, high-grade decoration and various large-scale workers