学界的霍金,商战的韦尔奇,球场的贝克汉姆,政坛的布什克林顿普京,等等,都是图书市场的风向标。很多场合盲目消费这些图书产品时,往往忽略了其中的文化矛盾和冲突,浅尝没有深思,迎合没有掂量,感觉没有整合,疏忽了国家的文化自觉,搁置了民族的文化担当,缺失了信息消费过程的正负效用权衡。 Hawking in academia, Welch in business war, Beckham in golf course, Putin in Bush Clinton in political arena, and so on are all the vanes of the book market. Many occasions blind consumption of these books, often overlooked the cultural contradictions and conflicts among them, try not to think shallow, catered to no feeling, no integration, neglect of the country’s cultural awareness, shelved the national culture, lack of information consumption process The positive and negative utility trade-offs.