非营利组织与政府、营利组织一起构起了现代社会的三大组织形式,其重要作用体现在提供社会服务,推动社会改革。在信息时代下怎样提高非营利组织的服务水平,本文从网络营销的角度出发,探讨了非营利组织营销的要点。 Nonprofit organizations, together with government and for-profit organizations, have formed the three major forms of modern society. Their important role lies in the provision of social services and the promotion of social reforms. Under the information age how to improve the service level of nonprofit organizations, this article discusses the key points of nonprofit marketing from the perspective of network marketing.