当渠道和传播的基础性工作都已经没有进一步提升的空间后,市场的增长还能靠什么去实现? 某功能性饮料企业区域负责人正在为增长头疼:上海市场的连锁便利终端的渗透率80%以上,陈列也毫无问题,品牌广告借助于分众传媒,在白领群体中的知名度也很高,可市场经过近两年的铺垫后,始终无法呈现 When the channel and the basic work of dissemination have no room for further improvement, the market growth can rely on what to achieve? A functional beverage company regional head is growing headache: Shanghai market convenience chain terminal penetration 80 % Above, the display is no problem, brand advertising with Focus Media, the white-collar groups in the high visibility, the market after nearly two years of bedding, and always unable to render