案头上一叠简报,差不多都反映一个情况:素有“七(月)死八(月)活”之称的日用工业品市场,今年7月盛暑,市场销售却异常活跃。不少商业大中型零售企业7月间的销售额都创历史最高纪录。究其原因,有奖销售起了很大的作用。有一家大商场,有奖销售期间,每天营业额达100万元;8月5日有奖销售结束,翌日的日销售额马上下跌至30万元。于是,该商场的经理不得不考虑准备在8月18日再开新一轮 A brief stack of briefs on the desk almost all reflected the situation: The daily industrial product market, known as “seven (months) dead eight (months) alive,” was hot in July of this year. Market sales were extremely active. Many commercial large and medium-sized retail enterprises recorded record sales in July. The reason for this is that sales have played a big role. There is a large shopping mall, during which sales have a turnover of RMB 1 million per day; on August 5, sales of prizes have ended, and the daily sales of the next day have dropped to RMB 300,000 immediately. As a result, the manager of the mall had to consider preparing to open another round on August 18.