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随着国内消费水平的不断提高,特别是以旧换新政策的推动,作为洗衣机产品中的高端产品,滚筒洗衣机目前已经成为重点城市洗衣机零售市场的重点品类,对洗衣机整体行业的规模、盈利水平的影响也在逐步提高,本文将从几个不同角度对2010年和2011年1-4月国内重点城市滚筒洗衣机市场的特征、变化趋势以及成因加以分析,希望对关心这一市场的企业和分析人员有所启迪。
With the continuous improvement of domestic consumption level, especially the promotion of trade-in policy, as a high-end product in washing machine products, the drum washing machine has become a key category in the key city’s washing machine retail market. The impact on the scale and profitability of the washing machine industry as a whole In a gradual increase, this article will analyze the characteristics, trends and causes of the drum washing machine market in major cities in China from January to April in 2010 and from January to April 2011 from several different perspectives. We hope that enterprises and analysts concerned about this market will have some Inspiration.