对人来说最得要的、第一处体验就是你的家。第二处是你的工作场所。第三处就是你会见朋友的交流场所零售业企业定位的过程中非常重要的一点——让你的公司、产品有一个战略性的位置人们对品牌的信任、品牌的形象和声誉、顾客在消费这个品牌过程中的经历,比这个产品本身的价值要高得多阿瑟·鲁宾菲尔德在零售业企业的管理、成长,以及零售企业店铺的设计方面积累了丰富的经验。他从1992—2002年进入星巴克建在美国西雅图的总部工作,担任执行副总裁一职,负责星巴克的战略规划、星巴克零售品牌 The most important thing for people, the first experience is your home. The second is your workplace. The third is where you will meet with friends. Retail Business Orientation is a very important point - let your company, product has a strategic position People’s trust in the brand, the brand’s image and reputation, customer spending The brand’s experience is much more valuable than the product itself. Arthur Rubinfeld has extensive experience in the management, growth and design of retail business stores. From 1992-2002, he moved to Starbucks headquarters in Seattle, USA, where he served as executive vice president, responsible for Starbucks strategic planning, Starbucks retail brand