在当前信息社会,消费者在选择产品的时候能够获得更多的信息和知识,所以企业要在营销的过程中不断推陈出新,才能给消费者留下深刻的印象,提升消费者的购买力度。广告已成为当下宣传产品、传递信息的一种重要手段。随着时间和地域的变化,广告在发展的过程中不断融入艺术元素,逐渐演变成为让人耳目一新的文化形式,在塑造企业品牌、提升企业形象方面起到了越来越重要的作用。文章阐述了广告营销艺术化的策略、原则及其对于提升商品品牌价值的作用。 In the current information society, consumers can gain more information and knowledge when choosing products. Therefore, enterprises must keep innovating in the marketing process to impress consumers and enhance consumers’ purchasing power. Advertising has now become an important means to promote products and deliver information. With the change of time and region, the advertisement is constantly integrating with the artistic elements in the process of its development and gradually evolving into a refreshing cultural form. It plays an increasingly important role in shaping corporate brand and enhancing corporate image. The article elaborates the tactics and principle of advertisement marketing artistry and its function to enhance the brand value of goods.