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会展投资环境研究是为投资会展业决策提供科学依据的过程,是投资会展业前的重要准备工作。本文从会展投资环境评价指标体系的构建着手,对投资环境指标体系及分析模型进行了初步探讨。
The exhibition investment environment research is the process of providing a scientific basis for investment decision-making in the exhibition industry and an important pre-investment preparatory work for the exhibition industry. This article starts with the construction of index system of MICE investment environment, and makes a preliminary discussion on the index system and analysis model of investment environment.