在人们的眼中,中关村就是知识、高科技、IT的代名词。而作为全国最大的IT行业中心,IT产品的汇集地,也就必然需要一种形式将中关村的产品呈现给世人,正是这种客观的需要,促使了一家家电脑城的崛起。中关村的电脑卖场一直以来就是中国IT产业的晴雨表,各大电脑商城经过多年的发展,笼络了几乎所有有活力的经销商,并成为京城甚至全国广大消费者、特别是电脑发烧友购买电脑和数码产品的首选之地。各大卖场相互竞争又各具特色,像主营电子计算机及外围设备、电子元器件、耗材的海龙电子城;经营重心倾斜于数码产品、偏重于中高端电子产品的太平洋数码电脑城;被广大电脑爱好者称为“攒机者的天堂”的硅谷电子商城;第一家商场式的电子商城——鼎好电子商城以及刚刚开业不久的中关村科贸电子城等等,它们的市场定位呈现鲜明的互补性,在方便IT产品用户的同时也为中关村平添了一分靓丽的色彩。■ In people’s eyes, Zhongguancun is synonymous with knowledge, high technology and IT. As the country’s largest IT industry center, IT products brought together, it will inevitably require a form of Zhongguancun products presented to the world, it is this objective need, prompting the rise of a home computer city. Zhongguancun computer stores has always been a barometer of China’s IT industry, the major computer mall after years of development, has covered almost all the dynamic distributors and become the capital even the vast number of consumers, especially computer enthusiasts to buy computers and digital Product of choice. The supermarkets compete with each other with their own characteristics, such as the main electronic computer and peripherals, electronic components, supplies Hailong Electronics City; operating center of gravity tilt in digital products, focusing on high-end electronic products in the Pacific Digital City Computer; by the vast Computer enthusiasts called “Zanji the paradise” of Silicon Valley electronic mall; the first mall-style electronic mall - Ding Hao Electronics Mall and the newly opened Zhongguancun Electronics City Electronics, etc., their market positioning vividly Complementarity, in the convenience of users of IT products for Zhongguancun added a bit of beautiful color. ■