近年来,在国家文化产业政策的积极引导和文化体制改革的大力推动下,我国文化产业已经由探索、起步、培育的初级阶段,开始步入快速发展的新时期。旅游产业在国家和地方政府的大力开发管理下也由新兴产业逐步发展成熟,文化旅游产业在这个大背景下应运而生。文化旅游产业是文化产业的一个重要组成部分,文化旅游产业既满足人们的文化消费需求,又实现了旅游的体验,成为目前文化产业和旅游产业融合发展的新形式,它的目的就是提高人们 In recent years, with the active guidance of the state cultural industry policies and the vigorous promotion of cultural system reform, our country’s cultural industries have begun to enter a new period of rapid development from the initial stage of exploration, initiation and cultivation. Under the background of the vigorous development and management of the national and local governments, the tourism industry has also gradually developed from a new industry. The cultural tourism industry came into being in this context. The cultural tourism industry is an important part of the cultural industry. The cultural tourism industry not only meets people’s cultural consumption needs, but also realizes the tourism experience, becoming a new form of integration of the cultural industry and tourism industry. Its purpose is to raise people’s awareness