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财经媒体作为当前媒体市场的重要组成部分,在整合财经资讯、提供财经指导、加强民众理财观念等方面发挥着巨大的作用。结合国内财经媒体的发展情况,可以看出,财经媒体之间在核心价值理念与受众市场、广告效益等内容上存在着竞争,如何打造财经媒体自身的产业价值链已经成为财经媒体发展的主要难题。因此,本文就运用迈克尔·波特的价值链理论,对国内财经媒体的产业价值链进行了分析,并结合第一财经在该方面取得的成果,提出了加快打造财经媒体产业价值链的发展策略。
Financial media, as an important part of the current media market, plays an enormous role in integrating financial information, providing financial guidance and strengthening people’s financial management concepts. Combined with the development of domestic financial media, we can see that there is competition between financial media in terms of core value concept, audience market and advertising effectiveness, and how to build the industry value chain of financial media has become the major challenge in the development of financial media . Therefore, based on the value chain theory of Michael Porter, this paper analyzes the industrial value chain of the domestic financial media and puts forward the development strategy of speeding up the construction of the value chain of the financial media industry in the light of the achievements made by CBN in this respect .