纵观近年涉医事件的媒体报道,不少医务人员却被推向舆论焦点,既影响行业形象,也影响医院发展,因此,医务人员的媒体意识备受关注。在自媒体时代,医务人员只有充分了解媒体特性,充分利用媒体优势,牢固树立自我维权意识、媒体危机意识、首声效应意识、口径一致意识、互助共赢意识等5种媒体意识,变被动为主动,才能最终实现塑造品牌,提升形象,实现患者满意、社会满意、政府满意和医院发展的医疗目标。 Looking at the media coverage of medical incidents in recent years, many medical workers are pushed to the focus of public opinion, which not only affects the image of the industry but also affects the development of the hospital. Therefore, the medical staff’s media awareness has drawn much attention. In the self-media age, medical staffs only fully understand the characteristics of the media, make full use of the advantages of the media, firmly establish five types of media awareness, such as self-protection awareness, media crisis awareness, first-line effect awareness, Initiative, in order to ultimately achieve the goal of shaping the brand, enhance the image, achieve patient satisfaction, social satisfaction, government satisfaction and hospital development.