中职教育作为我国职业教育的主体,承担着社会高素质劳动者的培养任务,在改革发展中,必须与区域经济相结合进行专业建设,以服务区域经济为目标,才能实现专业的良好发展。本文以广告设计专业为例,阐述了与区域经济结合的视角下应如何从专业定位、教学改革、校企合作方面进行专业建设,具有一定的实践意义。 As the main body of vocational education in our country, secondary vocational education undertakes the task of cultivating high-quality laborers in society. In the process of reform and development, professional education must be combined with regional economy to serve the regional economy as the goal, so that professional development can be achieved. This article takes the advertising design specialty as an example, elaborates how to carry out the professional construction in terms of professional orientation, teaching reform and school-enterprise cooperation from the perspective of combining with the regional economy. It is of practical significance.