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目前经济全球化与网络化已成为一种潮流,世界各国都在关注这一商务发展的大趋势。电子商务以其相对低廉的成本、简化的贸易流程、超越时空限制的经营方式和预期的巨大利润,吸引着众多厂商。电子商务是在开放的网络环境下,基于客户端/服务器端应用方式,实现消费者的网上购物、商家之间的网上交易和在线电子支付的一种新型的商业运营模式。本文对电子商务发展的概念和特征作了简要叙述并将电子商务与传统商务模式做了比较,然后分析了实施电子商务的现实意义。笔者针对中小企业在现阶段如何发挥好电子商务的优势,加快企业电子商务发展的进程,为企业获得最大利润提出一些解决的措施。
At present, economic globalization and networking have become a trend, and all countries in the world are paying attention to the general trend of business development. E-commerce attracts many manufacturers with its relatively low cost, simplified trade flow, business mode beyond time limit and expected great profits. E-commerce is a new type of business operation mode based on client / server application mode, realizing online shopping of consumers, online trading between merchants and online electronic payment in an open network environment. This paper gives a brief description of the concept and characteristics of the development of e-commerce and compares e-commerce with the traditional business model, and then analyzes the practical significance of implementing e-commerce. The author of SMEs in the current stage how to play a good e-commerce advantages, accelerate the process of enterprise e-commerce development, to maximize profits for enterprises to come up with some solutions.