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中国的化妆品市场已开始步入成长阶段.规模迅速扩大,档次逐渐提高,品种不断增多,竞争日趋剧烈。 规模迅速扩大 1986年诞生了第一家民族化妆品企业——广生行(上海家化联合公司的前身),至今,中国化妆品经历了近一个世纪的历程。1980年我国化妆品年销售额初破亿元,1985年为10亿元,1990年达到30亿元,1992年是60亿元,1994年120亿元.预计到本世纪末将达到300多亿元的水平。
China’s cosmetics market has begun to enter the stage of growth. The scale has expanded rapidly, the grades have gradually increased, the variety has increased, and the competition has become increasingly fierce. The rapid expansion of the scale In 1986, the first national cosmetics company, Kwong Sangxing (predecessor of Shanghai Jahwa United Co., Ltd.) was born. Until now, Chinese cosmetics have gone through nearly a century of history. In 1980, annual sales volume of cosmetics in China broke 100 million yuan, in 1985 it was 1 billion yuan, in 1990 it reached 3 billion yuan, in 1992 it was 6 billion yuan, and in 1994 it was 12 billion yuan. It is estimated that by the end of this century, it will reach more than 30 billion yuan. Level.