为规范特许经营行为,保护特许者与被特许者双方的合法权益,进一步推动连锁经营的发展,国内贸易部出台了《商业特许经营管理办法(试行)》。 特许经营是指特许者将自己所拥有的商标(包括服务商标)、商号、产品、专利和专有技术、经营模式等以特许经营合同的形式授予被特许者使用,被特许者按 In order to regulate the franchising behavior, protect the legitimate rights and interests of both the franchisee and the franchisee, and further promote the development of the chain operation, the Ministry of Foreign Trade promulgated the Measures for the Administration of Commercial Franchise (Trial Implementation). Franchising refers to the franchisee granting to the franchisee, in the form of a franchise contract, a trademark (including service mark), trade name, product, patent, know-how and business model owned by the franchisor