招贴设计因向着国际化方向发展,缺少了民族特征,而农民画是我国独特的民间艺术,通过对农民画艺术的解析,领会乡村文化,将农民画内蕴与现代招贴文化相融合,并将农民画创作的文化情感、图形创意、色彩搭配等视觉语言融入到招贴设计之中,形成以农民画魅力语言为元素、现代构成理念为框架的招贴形式,能使中国招贴设计更具有民族风韵。 Because of the development towards the internationalization, the poster design lacks the national characteristics. The peasant painting is a unique folk art of our country. Through the analysis of peasant painting art, comprehending the rural culture, integrating the peasant painting concept with the modern poster culture, The visual language of peasant painting, such as cultural emotion, graphic creation and color matching, has been integrated into the poster design, forming a poster form featuring peasant painting charm language and modern composition philosophy, which can make the Chinese poster design more national charm.