“傍名牌”现象是一种侵犯知识产权的不正当竞争,在电动车市场非常普遍。文章通过对某市的调研发现,“傍名牌”电动车的消费者主要是非公职人员。通过因子分析,发现文化层次和文化修养低、贪便宜的心理、盲目从众心理、追求个性张扬等因素是消费者选择“傍名牌”产品的主要原因。当前“傍名牌”企业的违法成本低,在相关法律法规还未完善的情况下,应通过加强中小学生的品牌和专利知识教育,充分发挥政府相关行政部门的监管和宣传职能,鼓励生产企业之间实现专利共享等手段,逐渐让“傍名牌”产品失去市场。 “Pong name brand ” phenomenon is a kind of unfair competition against intellectual property rights, is very common in the electric car market. The article through a city survey found that “Pong name brand ” electric car consumers are mainly non-public officials. Through factor analysis, it was found that the main reason that consumers choose “Pong name brand ” products is that the cultural level is low and culture is low, the psychology is blind, the pursuit of individuality and other factors are the reasons. At present, “Pong name brand” enterprises have low illegal costs and, in the absence of relevant laws and regulations, should strengthen education and brand awareness of primary and secondary students and give full play to the regulatory and publicity functions of government-related administrative departments to encourage production Enterprises to achieve patent sharing and other means, and gradually let “Pong name brand ” products lose the market.