橱窗和店铺总是传统零售商最好的广告,出色的橱窗陈列会吸引顾客驻足并产生进店消费的欲望。但纽约设计师品牌Kate Spade的副牌Saturday却希望顾客的脚步停留在店面之外─他们在那里就可以直接买到吸引自己注意力的商品。准确来说,其实是租借了纽约曼哈顿四家空置店铺的橱窗,并把它们装修 Shop windows and shops are always the best advertisers of traditional retailers, with excellent display of windows that will attract customers to stop and create the desire to enter the shop. But New York-based designer Kate Spade’s off-the-shelf Saturday wanted customers to stay outside the storefront - where they could buy something that grabbed their attention. Accurately, they actually rented the windows of four vacant stores in Manhattan, New York and renovated them