网络营销已经被很多人所应用,但对网络营销的绩效评价指标的确定还没有实现绝对的科学。本文在对网络营销这一以互联网为媒介开展市场营销活动的营销方式及其投入范围更广泛、产出多目标性、动态性等绩效特征进行论述的基础上,利用层析分析法解决了网络营销的绩效评价指标权重的分配。 Internet marketing has been used by many people, but the performance evaluation of Internet marketing indicators to determine the absolute science has not been achieved. Based on the discussion of the marketing methods of internet marketing as marketing medium and the broader scope of its investment, the multi-objective and dynamic output characteristics, this paper uses the method of tomography to solve the problem of network Marketing Performance Evaluation Index weight distribution.