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我国广电传媒产业现状及存在的问题改革开放20多年来,我国的广电传媒产业在规模和速度上都取得了较大发展,但在产业体制、产业环境、资本运营等方面还存在一些不配套的问题。一、产业体制中国广电产业长期与国家行政结合使得产业体制存在两大缺陷。一是资源的垄断性。行政职能与宣传职能、经营职能合为一体,形成以行政权力为基础的高度垄断型资源占有。大多数广电媒体内部的机构、人事管理是“行政”的,经济管理是“事业”的,没有成本核算,分配以“公平”优先,没有很好地兼顾效率。二是市场的封闭性。长期以来, 对国际市场是封闭的,各省各台之间也各自为营、闭关自守、分散经营。结构的分散与市场的封闭使得各个电视台规模小,资源利用水平低,发展能力弱。
Present Situation and Existing Problems of Radio and Television Media Industry in China Over the past 20 years since the reform and opening up, China’s radio and television media industry has made great progress both in scale and speed. However, there are still some unmatched aspects in the industrial system, industrial environment and capital operation problem. First, the industrial system China’s long-term radio and television industry and state administration makes the industrial system there are two major shortcomings. First, the monopoly of resources. Administrative functions and propaganda functions, business functions into one, the formation of a high degree of administrative power-based possession of monopoly resources. Most radio and television agencies within the media, personnel management is “administrative”, economic management is “business”, there is no cost accounting, the allocation of “fair” priority, not a good balance between efficiency. Second, the market closed. For a long time, the market has been closed to the international market. Each province, each with its own business, is self-reliant and decentralized. The decentralization of structures and the closure of markets have made television stations small in size, low in resource utilization and weak in development capability.