四年前台湾的经济很不景气,很多广告人也因此不被社会重视,我们从那时就开始考虑转型。当时我们首先想的是能不能脱离客户独立生存,举个例子,房地产中介公司职员向客户推销房子,自己也投资买房子;但是广告人不同,我们只建议别人花钱做营销,但是自己却不花钱生产产品,因此我希望广告人能做自己的产品的营销。 Four years ago Taiwan’s economy was sluggish. As a result, many advertisers were therefore not valued by the community. We started to think about the transition from then on. At the time, we first thought of whether we could survive independently from our clients. For example, real estate agency staff promoted their clients to their houses and invested in houses themselves. However, advertisers were different, and we only advised others to spend money on marketing but did not Spend money on the product, so I hope that advertisers can do their own marketing.