论文部分内容阅读
风风雨雨2000天,起航扬帆历经6年,“牵手”果蔬汁名振大中华。经历了一次又一次市场的洗礼和考验。如今稳坐中国果蔬汁行业头把交椅。从800万到如今的5个亿,销量上了一个台阶又一个台阶。在中国饮料工业协会公布的中国最有影响力饮料品牌名单上,牵手昂首阔步挺进前10名。与其它果汁有所不同的是:牵手饮品的主要原料来自于具有中国特色初级农产品——新鲜蔬菜和新鲜水果。如何提高农产品附加值,如何依附农产品的精深加工走品牌之路,牵手能够带给我们更多启迪。
Stormy weather 2000 days, set sail sail for 6 years, “in hand” fruit and vegetable juice Mingzheng Greater China. Experienced the baptism and test of the market again and again. Now sit steadily in China’s top fruit and vegetable juice industry. From 8 million to 5 billion today, sales have reached a plateau and a step. In the list of China’s most influential beverage brands announced by the China Beverage Industry Association, they took the initiative to advance into the top 10. What differs from other juices is that the main raw materials for holding beverages come from primary products with Chinese characteristics - fresh vegetables and fresh fruits. How to improve the added value of agricultural products, how to rely on the deep processing of agricultural products to take the road of brand, hand in hand can bring us more inspiration.