一、消费者参与程度决定的市场细分消费者消费决策参与程度是指消费者在购买活动中，愿意做多大的努力将其消费决策建立在搜寻信息、评估品牌和选择方案等行为的基础上。参与程度是和消费者导向相关联的，这在消费行为的分析中是个非常重要的概念，我们可以通过消费者参与程度 First, the degree of consumer participation in market segmentation Consumer Consumption Decision participation is the degree of consumer participation in the purchase activity, willing to do much to their consumer decision-making based on the search for information, assessment of brand and selection programs and other acts . The degree of participation is associated with consumer orientation, which is a very important concept in the analysis of consumer behavior, which we can measure through consumer participation