互联网热潮10多年之后,B2C市场终于成熟了,网上能卖的东西越来越多,眼镜产品作为一种大众消费品也步入了网络营销轨道,而且B2C的眼镜网店发展还非常迅猛。理咨询公司总经理沈理曾为记者介绍了一家“可得网”(www.keede.com.cn),这家以销售隐形眼镜起家,现已覆盖到太阳镜和配镜销售的网络眼镜店,据传其销售额已经冲破5000万元,其产品的丰富程度丝毫不比实体店逊色,连海昌公司为渠道商定制的“新视界”系列和卫康为渠道商定制的“晶澈”系列,在这里同样有售,而且其售价普遍低于实体店,个别热门产品的网上售价甚至低于眼镜店的进货价,这样的网店,对实体店会毫无冲击吗?该网店如果销售收入真的达到5000万的话,相当于眼镜实体店流失近8000万元的销售额,当然这只是一个特殊的例子。事实上,虽然目前网络销售额在整个眼镜产品销售中所占的市场份额比例并不高,但不少行业人士都在担忧,如此发展下去,网络营销究竟会给以传统营销为主的眼镜行业带来什么样的冲击?面对网络营销的迅速崛起,行业人士对此是接受还是拒绝?通过本刊的调查,梳理出眼镜行业大致存在以下几种“表情”。 More than 10 years after the Internet boom, B2C market has finally matured, the Internet can sell more and more, as a mass consumer products glasses also entered the network marketing track, and B2C glasses shop is also very rapid development. Shen Li, general manager of consulting firm introduced a reporter for a “available network ” (www.keede.com.cn), this home to sales of contact lenses, sunglasses, and now has to cover the sales of optical network optical shop, It is said that its sales have exceeded 50 million yuan, the richness of their products in no way inferior to the store, with the company even for the channel Haichang custom “New Vision ” series and Weikang channel custom “Series, also available here, and its general price lower than the physical store, the online price of individual popular products even lower than the purchase price of the optical shop, this shop, there will be no impact on the physical store it? The shop if the sales revenue really reached 50 million, equivalent to the loss of nearly 80 million glasses sales of physical stores, of course, this is only a special case. In fact, although the network sales account for the entire share of the market share of optical products is not high, but many people are concerned about the industry, so go on, the network marketing will give the traditional marketing-oriented glasses industry The impact of the emergence of the face of the rapid rise of network marketing, industry professionals accept or reject it? Through our survey, sort out the glasses generally exist the following kinds of ”expression."