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如今,随着我国经济的快速发展,以及我国公民生活水平的提高,对艺术和美的欣赏水平也在逐渐提升。目前,电视媒体已经成为社会的主流媒体,各种电视节目充斥着电视荧幕,各电视台之间都在想方设法的进行竞争,由此可见,电视节目的竞争程度是多么激烈。那么,要想在电视节目激烈的竞争中保持优势地位,其中的核心竞争力是什么呢?毫无疑问,除了节目本身之外,播音主持人的个人魅力才是最重要的竞争力。因此,本文通过对人格魅力的基本概念进行讲解,并尝试阐述播音主持人与电视节目的关系。
Today, with the rapid economic development in our country and the improvement of the living standards of our citizens, the level of appreciation for the arts and the beauty is also gradually rising. At present, the television media has become the mainstream media in the community. Various television programs are flooded with television screens and all television stations are trying their best to compete. As a result, the degree of competition in television programs is fierce. So, in order to maintain the dominant position in the fierce competition in television programs, what is the core competitiveness of it? No doubt, in addition to the show itself, the personality of the broadcast host is the most important competitiveness. Therefore, this article explains the basic concepts of charisma and attempts to explain the relationship between the broadcast host and television programs.