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产品不应该做营销,那是无用功,营销是品牌端的事。那问题来了,产品不做营销做什么呢?产品的核心职能是高频迭代目前看来最成功的商业定律(没有之一)是高逼格的品牌营销+高频次的产品迭代。谁越接近这个定律,谁的竞争力就会越强,谁也将成为市场上无可匹敌的王者。苹果公司在向全球最昂贵公司挺进的道路上,很好地诠释了这一定律。每次乔布斯高逼格的品牌营销活动+i Phone系列产品迭代发生后,苹果公司的市值及利润都会推向一个新高。
Products should not be marketing, it is useless, marketing is the brand side of things. The question is, the product does not do marketing what? The core function of the product is high-frequency iteration At present the most successful business law (none of them) is a high-intensity brand marketing + high-frequency iteration of the product. Who closer to this law, who’s competitiveness will be stronger, who will become the market unmatched king. Apple is well on the way to advancing to the most expensive companies in the world. Every time Steve Jobs has forced the brand marketing campaign + i Phone series iteration took place, Apple’s market value and profits will push to a new high.