现代奥运会巨大的形象资本与全球影响 ,以及它在经济全球化中蕴涵的巨大的市场商机 ,构成了现代奥运会的市场价值 ,成为经济发展的助推器。现代奥运会巨额的资金需求与极具经济价值的全球性体育文化品牌 ,使现代奥运会商业化发展成为可能与必须。本文分析了 2 0 0 8北京奥运会对我国经济的利好影响 ,以及通过奥运会商业化发展过程的简略回顾 ,提供了一个现代奥运会商业化发展过程的基本轮廓 The immense image capital and global influence of the modern Olympic Games and its enormous market opportunities in the economic globalization constitute the market value of the modern Olympic Games and become the booster of economic development. The huge capital demand of the modern Olympic Games and the global sports culture brand with great economic value make it possible and necessary for the commercialization of the modern Olympic Games. This article analyzes the favorable impact of the 2008 Beijing Olympic Games on China’s economy and a brief review of the commercialization of the Olympic Games through the process of providing a basic outline of the commercialization of the modern Olympic Games