日用品和化妆品连锁超市DH在德国遍地皆是。1973年,其创始人格茨·维尔纳在家乡卡尔斯鲁厄开了自己的店。到20世纪80年代初,DM超市已发展到100多家。维尔纳说:“我们当初把同一个模式到处拷贝。我们有一种理想分店的准确概念,我们尝试着按照这一概念去建分店”。于是,一个网络形成了,分店负责人受区负责人的监督,而区负责人又对地区销售主任负责。各分店的员工成了接受指令的机器。但是,一件小事改变了一切。那天,维尔纳 Commodity and cosmetics supermarket chain DH in Germany are everywhere. In 1973, its founder Gert Werner opened his shop in his hometown of Karlsruhe. By the early 1980s, DM supermarkets had grown to more than 100. Werner said: “We had copied the same model everywhere and we had an accurate concept of the ideal branch, and we tried to build the branch according to that concept.” As a result, a network was formed, the head of the branch was supervised by the district head, who was in turn responsible for the regional sales director. The staff at each branch became the machine that received the order. However, a little thing changed everything. That day, Werner