从网易新闻客户端,到网易云音乐,再到网易云阅读,网易是一直坚持在品牌广告方面不断尝试营销创新的公司。我们认为所有的营销建树背后都是了不起的产品以及有个性的用户,网易在移动端的不断发力就是来自于这样的营销哲学。网易如何理解自己的营销产品?网易如何运营庞大的营销产品矩阵?在移动互联网营销上我们做了哪些尝试?2016年又将有哪些营销资源和创新模式与品牌一起共赢?产品思维构建网易移动媒介生态 From NetEase news client to NetEase cloud music, then to NetEase cloud read, Netease has always insisted on brand advertising constantly try to innovate marketing company. We think that behind all the marketing achievements are great products and personalized users, NetEase’s continuous force in the mobile terminal is derived from this marketing philosophy. NetEase how to understand their marketing products? NetEase how to operate a huge matrix of marketing products? In the mobile Internet marketing we have done what attempts? In 2016 which will have marketing resources and innovation model with the brand win-win? Product thinking Build Netease Mobile Media ecology