作为一种新的生产形式,互联网的兴起对营销的理论与实践进行了许多富有远见的创新及补充。尤其是在产业链高度整合的时代,如何将公司内部的若干条产品线或若干个服务产品进行协同操作,是企业制定营销策略时所面临的一个新课题。目前,越来越多的互联网 As a new form of production, the rise of the Internet has many far-sighted innovations and supplements on the theory and practice of marketing. Especially in the era of highly integrated industrial chain, how to coordinate several product lines or several service products within a company is a new topic that enterprises face in formulating marketing strategy. At present, more and more Internet