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收集2013-2015年张家界旅游网络关注度和客流量数据,分析网络关注度和客流量的时空分布特征,并利用格兰杰因果关系检验和回归分析等方法,考察网络关注度与客流量的时空相关关系,结果发现:(1)张家界旅游网络关注度与客流量年内月变化均受到气候舒适度和节假日等因素的影响,年内变化分别呈倒“V”形和山岭形,年内季节差异均较大;(2)格兰杰因果关系检验和回归分析结果表明张家界旅游网络关注度与客流量年内时间变化存在密切的正相关关系。(3)张家界旅游网络关注度与客流量空间分布都受到空间距离、经济发展水平、人口数量等因素的影响,且地域分布状况大致相同,回归分析表明张家界旅游网络关注度与客流量空间分布具有很强的正相关关系。
Collecting the attention degree and traffic data of Zhangjiajie tourism network from 2013 to 2015, analyzing the spatial and temporal distribution characteristics of network attention and traffic, and using Granger causality test and regression analysis to examine the time and space of network attention and traffic flow The results showed that: (1) The attention and traffic flow of Zhangjiajie tourism network were affected by factors such as climate comfort and holidays during the year, and the changes were both “V” -shaped and mountain-shaped during the year. The seasonal differences in the year (2) The results of Granger causality test and regression analysis show that the attention degree of tourism network in Zhangjiajie is closely related to the time variation of passenger flow in the year. (3) The degree of attention and traffic flow in Zhangjiajie tourism network are affected by such factors as spatial distance, level of economic development and population, and geographical distribution is roughly the same. Regression analysis shows that Zhangjiajie tourism network has the following characteristics Strong positive correlation.