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和一些经历了许多挫折失败的品牌一样,明基的品牌之路走得也并不轻松。 1984年台湾桃园枫树村一个偏僻的破旧厂房,明基电脑(明基的旧称)当时作为宏基(Acer)的一间代工厂就在这里开始投入生产。当时Acer从美国接到了一个很大的 OEM PC订单,而Acer内部没有足够的产能,所以Acer仅仅想建立一个生产PC的工厂而已。将这个工厂与Acer分离,取名明基, 其中有两个原因:第一,建立工厂需要有大的厂房,而当时台湾有很多纺织厂外迁到东南亚,可以利用他们留下的厂房,但这些厂房都不在新竹的科技园区,而科技园区管理规定,高科技公司不能在园区之外开设分公司,如果开,也不能叫原来公司的名字,所以,只能给工厂另外起名叫明基。第二,Acer当时没有足够的资金建立那么大的工厂,所以引入了一个大股东,占明基50％的股份,后来,为了便于管理,这个大股东的股份合并到了Acer中,明基就成为Acer100％控股的子公司。
Like many brands that have experienced many setbacks and failures, the road to BenQ’s brand name is not easy. In 1984, a remote, shabby factory in Maple Village, Taoyuan, Taiwan, BenQ Computer (formerly BenQ) was started up here as a foundry for Acer. At the time, Acer received a large OEM PC order from the United States, and Acer did not have sufficient capacity inside, so Acer just wanted to build a PC factory. Separation of this factory from Acer, named BenQ, for two reasons: first, there was a need to have a large factory building a factory, while many textile mills in Taiwan were relocated to Southeast Asia and could use the plant they left behind, but these The factory buildings are not located in Hsinchu Science and Technology Parks. However, the management of science and technology parks requires that high-tech companies not set up branch offices outside the park. If they do, they can not call the name of the original company. Therefore, the factory can only name BenQ separately. Second, Acer did not have enough money to build such a big factory at that time, so a big shareholder was introduced, accounting for 50% of BenQ’s shares. Later, in order to facilitate management, the majority shareholder’s shares were merged into Acer, and BenQ became Acer100% Holding subsidiaries.