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最近出台的一份报告为 PC 厂商吹响了进攻号角:抓紧时间,机不可失,因为消费类 PC 上的开销有望在明年到达巅峰,之后会因针对消费者钱袋展开的竞争日趋激烈而开始逐年下降。言外之意是,PC 厂商在抓紧“好时光”的同时,也要替自己找条“后路”了。1999年的情况乍看不坏。初次买电脑的人大都是为了挤上 Internet;购买第二部计算机的“PC 元老”们也越来越多,Forrester 预测 PC 销售将在去年发货台数的基础上增长17%。但是,收益只增长了2.1%,达到199亿美元,而且 PC价格一直在降,收益还要继续受到影响。那么,为什么说今年是 PC 厂商最后的“美好时光”?原因是多方面的,这里既有 PC 更新速度的问题,也与智能电视置顶盒等替代产品和 MP3播放器之类
A recent report blew off the offensive horn for PC makers: Getting your time on the sidelines, as spending on consumer PCs is expected to peak next year and then start off as competition for consumer money bags intensifies Decline year by year. The implication is that, PC manufacturers pay close attention to “good times” at the same time, we must find a “back road” for yourself. The situation in 1999 is not bad at first glance. For the first time, people are buying computers for crowding into the Internet. More and more PC veterans buy the second computer, and Forrester predicts PC sales will grow 17% on last year’s shipments. However, revenue rose only 2.1% to $ 19.9 billion, and PC prices have been falling and earnings continue to suffer. So why do you say this year is the last “good time” for PC makers? There are many reasons for this. There are problems with PC update rates, but also with alternatives such as smart TV set-top boxes and MP3 players