媒体界的铁律是,营销人员为消费者所掏的费用超过消费者为内容所掏的费用。如果你指望消费者为内容付费,因而直接赚钱,就要创新你的商业模式,还要在实操方面另辟蹊径。很显然,对许多媒体公司、尤其对报纸来说,眼下是个艰难时期。数十年来,它们不仅在向公众传播信息方面发挥了主导作用,同时获得了极其可观的收入。那样的好日子无疑一去不复返了。报纸曾经在本地新闻领域拥有近乎垄断的地位,在国内和国际报道方面拥有强势地位,现在却变得步履维艰。就连堪称典范的《纽约时报》也问题重重,《华盛顿邮报》更落得被盘售的田地。 The irony of the media world is that marketers spend more on consumers than consumers spend on content. If you expect consumers to pay for content and thus make money directly, innovate your business model and find another way of doing something. Obviously for many media companies, especially newspapers, the time is now a difficult time. For decades, they have not only played a leading role in disseminating information to the public, they have also enjoyed extremely impressive incomes. That kind of day is undoubtedly gone. The newspaper, which once had a nearly monopolistic position in the local news area, has a strong position in domestic and international coverage and is now struggling. Even the iconic New York Times poses a problem, with the Washington Post more traded on the land.