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湖南人民广播电台目前辖有新闻、经济、文艺、交通四个广播频道。近些年来,面对广播处于“生存低谷”的重重困难,我们迎难而上,扬长避短,精心经营,不断创新,以发掘和充分利用广播比较优势的独特思路,开拓出广播的一片新天地。在近五年中,我台的节目质量明显提高了,受众范围迅速扩大了,广告收入以30%以上的增幅连年递增,各项事业大步前进。回顾湖南人民广播电台这几年走过的道路,用步履艰难来形容是恰如其分的。一是受市场经济和媒体竞争这两大因素的影响,广播生存和发展的空间受到了压抑。据统计,全省县市以上的广
Hunan People’s Broadcasting Station currently has four radio channels, namely news, economy, literature and art, and transportation. In recent years, in the face of numerous difficulties in broadcasting in the “survival trough,” we have embarked upon the unique challenges of avoiding difficulties, improving management, innovating ceaselessly, and exploring and making full use of the comparative advantages of broadcasting. This has opened up a new world of broadcasting . In the past five years, the quality of our programs has been significantly improved. The scope of the audience has rapidly expanded. Advertising revenue has been increasing year by year with an increase of more than 30%. Various careers have been greatly strided forward. Recalling the Hunan People’s Radio station in recent years the path taken by the difficult to describe the performance is appropriate. First, under the influence of the two major factors of market economy and media competition, the space for the survival and development of broadcasting has been suppressed. According to statistics, the province above the county wide