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请谈谈对2007年中国广告业总体的印象2007年中国广告业最大的特征:产业调整。在广告业的3个市场主体——广告主、广告公司和媒体中。去年,新媒体受资本运作的推动发展非常快,促成了媒体的快速调整,2007年是媒体调整的高峰期。对传统媒体,尤其是电视和报业影响很大,传统媒体日益感受到了来自新媒体的威胁。广告代理公司调整力度也很大大体上,在分化的过程中呈现出专业化的发
Please talk about the overall impression of China’s advertising industry in 2007 The biggest feature of China’s advertising industry in 2007: industrial restructuring. In the advertising industry’s three market players - advertisers, advertising agencies and the media. Last year, the promotion of new media by capital operation developed very fast, contributing to the rapid readjustment of the media. The year 2007 was the peak of media adjustment. Influencing traditional media, especially television and newspaper industry, traditional media are increasingly feeling the threat from new media. Advertising agencies adjust the intensity is also very large In general, in the process of differentiation showed a professional hair