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行业报报道中企业报道占近六成,企业报道中,两成企业占六成报道篇数;报道强度和报道持续度均在前列的企业,广告投放相应较稳定,且呈正相关性。反之亦然。报道企业数量进入增长的平台期,一般是广告额增长进入平台期的前奏。平台期的突破影响因素很多,但要从扩大报道企业的量和加大企业报道的强度、持续度这一根本点上起步。
Industry News reported that nearly 60% of the enterprises reported that enterprises reported that 20% of enterprises accounted for 60% of the articles covered; reported the intensity and sustainability of the report are in the forefront of the company, the corresponding relatively stable advertising, and was positively correlated. vice versa. It is reported that the number of firms entering the platform of growth is generally the prelude to the growth of advertising volume into the platform period. Breakthrough in the platform period has many influential factors, but we should start from the fundamental point of expanding the coverage of enterprises and increasing the strength and continuity of corporate reports.