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近年来,随着北京市的建筑市场逐步向全国和全世界开放,国内外一些建筑企业已大批进入北京建筑市场,为站稳脚跟,各自都想方设法创建优质、精品工程来扩大市场的影响,取得业主和市场的认可。特别是我国入世后,国外一些著名跨国承包商带着雄厚的资金、先进的管理、技术和标准逐步进入国内市场。面对这样的形势和环境,我们只有通过实施品牌战略,提高工程质量和质量管理水平,坚持“以质量促创新,以创新求发展;以管理创精品,以精品出名牌;以名牌树品牌,以品牌占市场”的发展理念,才能在今后的市场竞争中争取主动,勇往直前。
In recent years, with the Beijing construction market gradually opening up to the country and the world, a number of construction companies at home and abroad have entered the Beijing construction market in large numbers. To gain a firm foothold, each of them has sought to create high-quality, high-quality projects to expand the market’s influence. Owners and market recognition. In particular, after China’s accession to the WTO, some well-known foreign multinational contractors have gradually entered the domestic market with strong capital, advanced management, technology and standards. In the face of such situation and environment, we only implement brand strategy, improve project quality and quality management, adhere to the principle of “promoting innovation through quality, innovation through innovation, creating quality products through management, branding through quality products, and branding under the name brand. With the brand’s development philosophy as the market, we can strive for the initiative in the future market competition and move forward.