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在现代企业中,要实施有效而可行的市场营销战略,CI策略已经成为市场营销中为企业打开市场的重要部分。CI策略在企业的发展与市场的定位中显示出极佳的发展前景。随着经济的发展,CI策略已从原来普通的视觉识别系统,发展成为企业在市场中拓展业务与企业规划的一个重要组成部分。本文从市场营销与CIS战略的关系中,分析了两者密不可分的重要联系。
In modern enterprises, to implement an effective and viable marketing strategy, CI strategy has become an important part of marketing for enterprises to open the market. CI strategy in the development of enterprises and market positioning shows excellent development prospects. With economic development, the CI strategy has evolved from an ordinary visual identification system to an important part of enterprises expanding their businesses and enterprises in the market. This article from the marketing and CIS strategy of the relationship between the analysis of the two are inextricably linked.