当前,市场营销专业是高职学校当中一项专业性很强的专业,从社会环境来看,对于市场营销专业人才的选拔也愈来愈重视实际运作能力与开拓创新精神。因此,对于高职院校来说,应当准确定位市场营销专业的培养目标,帮助学生将知识复合与能力培养放在一个极为重要的位置上,并以此为依据,来实现课程体系的改革,提高学生的营销职业能力。 At present, the marketing specialty is one of the highly specialized professions in the higher vocational schools. From the perspective of the social environment, the selection of the marketing professionals is also paying more and more attention to the practical operation ability and pioneering and innovative spirit. Therefore, for higher vocational colleges, marketing objectives should be accurately targeted to help students integrate knowledge and ability training in a very important position, and as a basis, to achieve the reform of the curriculum system, Improve students’ marketing professional ability.