论文部分内容阅读
近来,从白酒行业转入和介入葡萄酒市场的大有人在,可是从蒸蒸日上的葡萄酒市场还没有进军白酒的,因此,一位葡萄酒营销行业的高手染指白酒领域,很有点吃螃蟹的味道。在白酒市场渗透率大幅下降的今天,理论界为白酒行业的际遇大鸣不平,而白酒企业也大有悲壮的模样,也许只有狂人敢于问鼎白酒市场了。“我们进入白酒市场!”当中国葡萄酒行业的营销大腕——北京鑫宏顺城的老井作出这一决定时,周围的人开始看不懂了:这位葡萄酒市场的开路先锋,在葡萄酒市场业绩日益看好的当口有精力再涉足一个他陌生的领域吗?答案当然是肯定的。
Recently, there have been a lot of people moving from the liquor industry to the wine market. However, the wine market has not entered the market from the thriving wine market. Therefore, one of the experts in the wine marketing industry has a taste of white wine. In the liquor market penetration rate dropped sharply today, the theoretical community for the sake of the liquor industry is screaming, and liquor companies are also very tragic appearance, perhaps only madman dared to aspire to the liquor market. “We entered the liquor market!” When the old well of the Chinese wine industry’s marketing campaign, Beijing Xinhong Shuncheng, made this decision, the people around him couldn’t read it: The pioneer of the wine market was in the wine market. Do you have more and more good performance when you have the energy to get involved in a field he is not familiar with? The answer is certainly yes.